Finding Aids

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The External Affairs Department of the DuPont Company was created on January 1, 1986 by the merger of the Marketing Communications and Public Affairs departments. The records of DuPont External Affairs are divided into two series that reflect the department's principal functions--advertising and public affairs. A large portion of the collection consists of retail sales profiles and trend reports that include background information, research proposals, cost estimates, survey questionnaires, and related correspondence.

Joseph M. Rule (1922-2017) was a chemist and industrial marketing analyst in the Marketing Research Division of the Development Department at the DuPont Company. Later he became senior community affairs consultant in the Public Affairs Department. This small collection consists of materials from Rule's work for the Marketing Research Department. The materials include market research reports, DuPont Elastomers architectural files, and advertisements.